With only 73 rooms and a premium location, the carathotel Düsseldorf at Carlsplatz square manages to keep up with the competition despite a fast-changing market environment. Although the number of hotel rooms in Düsseldorf continues to increase at an above-average rate, our hotel has led the ranking of its peers in terms of KPI for several consecutive years.

Due to its outstanding location, this treasure of a hotel at Düsseldorf’s prestigious Carlsplatz square never had any problems in terms of occupancy rates, which remained stable at 75% for years. Our professional Revenue Management introduced in 2015, however, boosted its occupancy rate to more than 85% throughout 2016. At the same time, its RevPAR also grew considerably by more than 20%. Thus, 2016 was the most successful year in the hotel’s history, which spans more than 30 years.

2015/2016 revenue development:

In collaboration with carathotel Düsseldorf Carlsplatz, we’ll take our Revenue Management to a whole new level in 2017: due to an “Open Pricing” strategy, the hotel is in for another record-breaking year. Find out more about our strategy in our soon-to-be-released case study “Don’t leave money on the table – how to skyrocket your business through Open Pricing concepts.”